Integrated Healthcare Marketing

Integrated Healthcare Marketing

Hanna HealthCare turns patient consumer insights into creative ideas that engage and compel targeted audiences to act using multiple media channels.

The benefit of marketing directly to patients is that Hanna HealthCare LLC, (HHC) can focus solely onpatients that meet specific demographic and purchasing behavior patterns, reducing wastedadvertising dollars.

All interactions will be recorded and documented with HIPAA compliant software. These direct topatient engagement campaigns will allow Outset Health to cost-effectively engage prospective patients and past patients across each of their devices (smartphone, tablet, laptop, and other connected devices).

Most patients now begin their search online. They use the internet to research symptoms, conditions, and treatment options. Hanna HealthCare will intercept these people through a mix of digital and traditional methods to help nurture, engage, and convert new patients HHC’s Healthcare Intelligence (HI) model differs from traditional marketing platforms in its targeted approach to prospective patient engagement. Simply put, HI starts with the delivery of marketing efforts focused heavily on proven-successful offline channels to motivate brand discovery and engagement.

Online marketing initiatives then move prospects through the acquisition cycle to conversion. Following the acquisition of new patients, nurturing campaigns are utilized to generate high patient retention rates. Every stage of the HI model is tracked and reported on in a comprehensive and intuitive format, providing you 100% visibility of the return on your investment.

Our Integrated Healthcare Marketing Process uses some of the following channels:

Digital Healthcare Advertising Channels:

  • Programmatic Display Targeting
  • HCP Targeting
  • Condition and Treatment Targeting
  • Prescription Behavior Targeting
  • ICD-10 Targeting
  • Search, Display & Video
  • Mobile Conquesting
  • Geofencing Marketing

Traditional Healthcare Advertising Channels:

  • Print Media Marketing – Newspapers & Magazines
  • Broadcast Marketing – Television & Radio Channels
  • Direct Mail Marketing
  • OOH Marketing – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs
  • Strategic Public Relations
  • Tradeshow & Event Marketing

A Proven Model for Every Stage of Development

You can depend on the most advanced analytics, marketing automation, and CRM software to deliver end-to-end reporting on all prospects generated through online and offline marketing channels.

As Google Partners, Hanna HealthCare is held to higher standards than other healthcare marketing agencies. Hanna HealthCare provides Healthcare Companies, Hospitals, Surgery Centers, Medical Practices and Doctors with data-driven healthcare marketing, sales and operations.